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SKF Motion Technologies gets a new name

21 October, 2019

One year after the venture capital company Triton Partners bought SKF Motion Technologies for $310m, it has relaunched the business with a new name and a new strategy. It will now be known as Ewellix: Makers in Motion. The new name is pronounced “Eve-Liks”.

The business is transitioning from simply being a manufacturer of linear motion and actuation products, to one offering “solutions based around customers’ needs”. CEO Daniel Westberg says, for example, that the company is “working closely with customers in the automation sector to develop integrated systems that extend the capability of cobots, and to replace traditional fluid power devices with solutions that offer a far better combination of performance, reliability, energy efficiency and safety.

“As an independent business, we’re now able to be far more responsive to customer needs – to become truly agile and customer-centric,” he adds. “We’re building a business with a bright and exciting future.”

Ewellix, whose headquarters are in Gothenburg, Sweden, employs more than 1,400 people and has manufacturing operations at nine sites in Europe, North America and Asia. Its product portfolio includes linear actuators and guide, ball and roller screws, and telescopic pillars. Its annual sales are worth around SEK2.3bn (£183m).

Ewellix says that it more than just a manufacturer of linear motion products

The company plans to focus on key sectors including industrial automation, mobile machinery and medical equipment, and to offer “enhanced value” by offering sensor technologies and data analytics.

Ewellix’s UK manager, Olaf de Bakker, says that the relaunch “represents the start of a new journey for the company… We have the independence and flexibility to be able to respond even faster and more efficiently to the needs of our customers across industry. Not only that, but we now have greater freedom at a local level to innovate, apply fresh thinking, create new business models and use our skills, experience and resources to help customers develop ever more effective solutions to the challenges facing industry, today and in the future.”

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