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Norcliffe succeeds Conn as MD of B&R in UK and Ireland

05 July, 2024

B&R Industrial Automation has appointed Andrew Norcliffe as managing director for machine automation in the UK and Ireland. He succeeds Alan Conn, who has been promoted to a new role as B&R’s regional managing director for machine automation in Northern and Eastern Europe. Norcliffe will report to Conn.

Norcliffe, who joined B&R in 2013, has held various managerial positions in sales in the company. Earlier in his career he worked for Siemens and Rockwell Automation.

In his new role, Norcliffe will lead B&R’s strategic initiatives and drive growth. He emphasises the company’s commitment to pioneering technologies that will shape the applications of tomorrow.

B&R, which has its headquarters in Austria, was acquired by ABB in 2017 and acts as ABB's global centre for machine and factory automation.

Norcliffe: commited to pioneering technologies

B&R Industrial AutomationX  LinkedIn

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