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Applied Automation is appointed sales partner for Danfoss Drives

06 February, 2023

Danfoss Drives has appointed Applied Automation (UK) as a sales partner for South Wales and the South West of England. The arrangement covers Danfoss’ VLT and Vacon drive ranges.

“We have been looking to add another blue-chip manufacturer to our Technical Distribution Division’s product portfolio,” says Applied Automation UK managing director, David Rowe. “Danfoss is a great brand to have under the Applied Automation banner. Their outstanding range of drives is something we can now offer to all the markets we serve and we cannot wait to show our customers and prospects in the South West the benefits of using their products”.

Alan Baird, Danfoss UK country manager adds: “We’ve also been looking to strengthen our sales and support offering in the South West and with Applied Automation’s HQ and factory in Plymouth, their Technical Distribution Division based in Cardiff, plus their team’s technical knowledge and their focus on customer care and technical support, they ticked all the boxes and we’re delighted to have them on board as our approved sales partner in this area.”

Applied Automation has been trading for more than 37 years. It headquarters and 140,000ft2 factory are located in Plymouth, and it designs, manufactures and delivers complete automation and control systems for the industrial and marine sectors, and for smart homes, using standard and bespoke options. It employs more than 200 designers, engineers, project managers, sales engineers and professional specialists.

Following the recent merger of its X-STK (industrial component sales), robotics and industrial systems divisions, Applied Automation has created a Technical Distribution Division with a warehouse and offices in Cardiff and Portsmouth.

Applied Automation UK’s managing director David Rowe (left) with Danfoss UK partner manager, Alun Roberts

Applied Automation:  LinkedIn  Facebook

Danfoss:  Twitter  LinkedIn  Facebook

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