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Seven years on, Baldor Electric becomes ABB

19 March, 2018

Seven years after ABB bought the motor and power transmission manufacturer Baldor Electric for $4.2bn, it has announced that it is integrating the Baldor name into the ABB brand. The move is part of ABB’s Next Level strategy, which includes harmonising different ABB-owned brands under the global ABB master brand. Baldor Electric will now be known as ABB.

ABB will continue to manufacture, design and market Baldor-Reliance motors and Dodge mechanical power transmission products at 15 manufacturing locations in the US. The organisation will continue to support ABB’s US motors and generators business – including ABB-branded IEC motors, large AC motors, generators and related services – from its motors, generators and mechanical business headquarters in Fort Smith, Arkansas.

“This represents yet another great step in building a market-focused, lean organisation and unifying the ABB brand across the globe,” says Sami Atiya, president of ABB’s Robotics and Motion division, which now includes the organisation formerly known as Baldor. “With aligning all of our activities under the ABB brand, we are delivering on our Next Level Strategy to unlock value by streamlining and strengthening our portfolio.”

Baldor Electric will now be known as ABB

Greg Scheu, ABB’s president of the Americas, points out that, over the past 10 years, the company has invested more than $13bn in the US – its biggest market. “The company will continue to invest in the products it makes here, as well as the people responsible for their manufacture,” he adds. “Our US-based motor and mechanical portfolio will be included within our broader portfolio of ABB Ability digital solutions.”

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