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25 May, 2020

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Drives & Controls pulls further ahead of its rivals

06 May, 2020

Drives & Controls has pulled further ahead of other magazines in the sector in the latest analysis by the independent circulation auditing organisation, ABC. For the first time, ABC has audited Drives & Controls’ digital edition, adding 3,515 copies to the 18,028 printed copies for the audited month in 2019, and taking the magazine’s total circulation for that issue to 21,543 .

The next-biggest circulation is Eureka, which is the only other magazine in the sector to have its digital circulation audited by ABC. Eureka had a digital circulation of 5,880 copies for the audited issue, but it has cut back on the number of printed copies from 15,009 in 2018 to 12,287 in 2019, giving it a total circulation of 18,167 for that issue. And while all of Drives & Controls’ digital issues have been requested by subscribers, nearly 1,700 of Eureka’s digital copies are going to readers who did not request them.

Drives & Controls and CDA (Controls, Drives & Automation) are the only magazines in the sector that send every copy to readers who have asked individually to receive them – called “requested (individual)” by ABC. CDA’s circulation is more than 2,000 behind Drives (and more than 5,500 behind when D&C’s audited digital circulation is included).

Many publishers boost their circulation figures by sending copies of their magazines to people who have not asked to receive them. For some publications in the sector, more than 75% of their copies fall into this category – which ABC classifies as “requested (colleague)” or “non-requested”.

Another differentiator between magazines is how recently subscribers have asked to receive their copies. ABC’s audits includes requests that can be up to five years old. The older the request, the more likely a person is to have moved on to another job or company, or even retired. For some magazines, more than 80% of their requests are more than a year old. Around 60% of Drives & Controls’ requests are less than two years old.

* The figures for Industrial Technology magazine are from 2018. It had not produced a 2019 ABC audit by the time this report was posted.
Source: ABC

“Yet again, I am really pleased with the work our circulation department has put in to maintain the quality of Drives & Controls’ circulation,” says DFA Media’s sales director, Damien Oxlee. “It is also great to see the inclusion of digital issues alongside print.”

“This audit further cements Drives & Controls as the leading magazine for automation, power transmission and motion control,” he adds.

You can find more details about audited magazines’ circulation figures by viewing their certificates on ABC’s Web site.




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