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SKF combines industrial OEM and end-user operations
Published:  18 January, 2012

SKF has revamped the way it serves the industrial market, combining its sales and services operations to OEMs and end-users by industry. It has replaced its former industrial and service divisions by two new businesses called Industrial Market, Strategic Industries and the Industrial Market, Regional Sales and Service. The two businesses will be responsible for sales, business development and engineering, and will manage the complete lifecycle of customers’ assets..

“Our approach in recent years has increasingly been to support the total asset lifecycle management needs of the different industries we serve,” explains SKF president and CEO, Tom Johnstone (above). “By combining our sales to both OEMs and end-users by industry within in the two business areas, it will make it easier for us to support this approach and provide our customers with solutions based on SKF’s five technology platforms – bearings and units, seals, mechatronics, services and lubrication systems.”

SKF, he adds, has stepped up its activities in the industrial market in recent years and has made “significant” investments in new and existing factories, completed several acquisitions, raised its spending on research and development, and opened several “Solution Factories”.

Henrik Lange, former president of SKF’s Industrial Division is now president of the new SKF Industrial Market, Strategic Industries business which will serve seven sectors including: industrial drives (covering electrical, fluid, transmission and materials-handling applications); precision (including the machine tools, automation and medical segents); oil and gas; renewable energy; and railways. SKF’s lubrication business is also part of this business.

Vartan Vartanian, former President of SKF’s Service Division is now president of the new SKF Industrial Market, Regional Sales and Service business, which is responsible for the metals, pulp and paper, mining and cement, food and beverage, and marine sectors.

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