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Emerson removes "Electric" tag after more than a century

01 January, 2001

Emerson Electric has removed the "Electric" from its name and revamped its logo in an effort to create an image that reflects its current activities better. Emerson, whose brands include Control Techniques, Leroy-Somer and Fisher-Rosemount, points out that it is no longer just a manufacturer of electrical products - as it was when it was founded in 1890.

The company spent a year researching the new logo - its first change of image for more than 30 years. The blue-and-silver double helix shape, creating an abstract E, is said to represent Emerson`s ability to combine technology and engineering, and the way that its divisions work together.

The image changes come shortly after David Farr succeeded Chuck Knight as chief executive. Knight, who has stepped down after 17 years as CEO, will remain as chairman. Farr, previously Emerson`s chief operating officer, has been with the company for 19 years.

In another development, Emerson has combined its US Electrical Motors, Emerson Motors and Doerr businesses to form a Commercial Industrial Motor Group. Until now, US Electrical Motors, which Emerson bought in 1962, had operated as a separate division. The combined businesses offer AC and DC motors in ratings up to 3MW.

Fisher-Rosemount has bought UK-based MDC Technology, which specialises in software and services for real-time process automation and performance monitoring. The acquisition follows a two-year partnership that has integrated MDC`s products into Fisher-Rosemount`s PlantWeb architecture.

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