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Siemens and Yaskawa form automation JV in Japan

01 September, 1999

Siemens and Yaskawa have formed a 50:50 joint venture to sell automation and drives products in Japan. The JV, Yaskawa Siemens Automation & Drives Corporation, will employ around 350 people at a headquarters site in Kita-Kyushu and at eight sales and engineering sites across Japan. The business is forecast to generate initial sales of around DM360m (£122m).

To start with, the company will concentrate on drives and controls systems for applications such as textile, plastics and printing machines. The Japanese market for this sector was worth more than DM3bn (£1bn) last year and is growing at around 5% a year. The global market is estimated to be worth DM12bn (£4bn).

At present, the Japanese market is dominated by local products and Siemens hopes the JV will give it better access to the market. "Japan is a strategically important market for Siemens with tremendous growth potential," says Dr Klaus Wucherer, president of Siemens` Automation and Drives group. "The co-operation with a strong Japanese partner like Yaskawa means a decisive market breakthrough for us in Japan."

Shinichi Hashimoto, president of the Yaskawa Electric Corporation, says that deal will allow his company to "optimally expand our portfolio of drive products and system engineering".

In the longer term, the partners plan to expand their activities to cover the whole of Southeast Asia.




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