11 Sep 2026

AUTOMATION FOR MANUFACTURING

Mitsubishi takes stake in US no-code specialist to ‘overhaul’ manufacturing

Tulip Interfaces’ AI-based platform allows manufacturers to digitise processes, collect real-time data, and drive continuous improvement, without writing a line of code

Mitsubishi Electric has invested in – and formed a strategic alliance with – the US no-code manufacturing platform developer, Tulip Interfaces, with the aim of overhauling digital transformation (DX) in manufacturing. Financial details of the agreement have not been released.

At the same time, Mitsubishi has announced plans to accelerate its own digital transformation with the aim of improving its development and production efficiency, and strengthening its competitiveness through enhanced human-resource development and other initiatives. Its goals are to develop and deploy DX technologies in a broad range of fields, thus accelerating its transformation as an innovation leader and expanding activities related to its Serendie digital platform.

Tulip Interfaces’ platform allows manufacturers to achieve real-time situational awareness, improve quality and enhance their operations continuously. Its applications combine the functions needed to build systems and services flexibly. It also facilitates rapid, flexible responses to operational changes.

Tulip also has an expertise in manufacturing-targeted microservices, which split large-scale systems into small, independent services to enable flexible development and operations.

Tulip points out that manufacturers today are facing the dual threats of volatile supply chains and critical labour shortages. It argues that traditional systems and paper-based workarounds often cannot respond adequately to the speed and flexibility demands of modern manufacturing, creating bottlenecks that lead to operational delays and stagnation.

In response, manufacturers are increasingly turning to digital technologies and data. In particular, there is a growing demand for cloud-based development platforms that do not need complex programming, thus helping to cut the time and effort needed to construct systems manually.

Tulip embeds AI into frontline operations, allowing rapid problem-solving and turning complex data into insights and actions.

Through the new partnership, Mitsubishi will use Tulip’s composable platform to rapidly roll out scalable, AI-driven applications, marking a shift from monolithic software towards agile, human-centric innovation.

“Tulip Interfaces’ composable platform development technology will enable us to respond to the speed and flexibility demanded by manufacturing sites,” says Satoshi Takeda, Mitsubishi Electric’s chief digital officer, and group president of its Digital Innovation operation. “By combining the technologies that both companies possess, we aim to accelerate DX and innovation as well as strengthen our competitiveness beyond the boundaries of the manufacturing industry.”

“We believe that people are the most valuable asset in any operation,” adds Tulip CEO, Natan Linder. “Our partnership with Mitsubishi Electric solidifies a shared commitment to a human-first digital transformation. We are building modern, composable architectures not to automate people away, but to give them superpowers through practical use of AI. We recognise that technology must work for the operators and the engineers, not the other way around. Together, we will champion the frontline workforce, fostering a spirit of innovation and trust across operations worldwide.”

Tulip, established in 2012, helps companies of all sizes and in a variety of industries to equip their workforces with connected, composable and intelligent tools. Its no-code platform connects people, machines and devices, and allows manufacturers to digitise processes, collect real-time data, and drive continuous improvement – using AI and without needing to write a line of code.

Tulip employs more than 300 people. It is headquartered in Massachusetts, with offices in Munich, Budapest, Singapore, Tel Aviv and Tokyo. The company’s customers include Astrazeneca, Richemont, Stanley Black & Decker and DMG Mori.

Mitsubishi Electric:  LinkedIn  Facebook

Tulip InterfacesX  LinkedIn  Facebook