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Rockwell buys UK automation simulation developer

29 January, 2019

Rockwell Automation has acquired Emulate3D, a UK engineering software developer whose products simulate and emulate industrial automation systems digitally. By using accurate simulation models to improve systems planning and decision-making, followed by emulation trials that test the control system before installation, Emulate3D’s software allows customers to test machine and system designs virtually before incurring manufacturing and automation costs and committing to a final design. The financial details of the transaction have not been released.

“We are excited about the opportunities that Emulate3D’s software offers our customers,” says Fran Wlodarczyk, senior vice-president of Rockwell’s architecture and software segment. “They will have the ability to improve their time-to-market and operational productivity through digital machine prototyping and virtual commissioning. It also marks another investment by Rockwell Automation to bring the Connected Enterprise to life.”

“As a former Rockwell Automation Encompass partner, we established great working relationships with Rockwell Automation and its customers,” adds Ian McGregor, Emulate3D’s global sales and marketing director. “We look forward to building on those relationships under our new ownership. Rockwell Automation’s installed base and our engineering software provides a great opportunity to better address customer needs in today’s rapidly changing, technologically-advanced manufacturing environment.”

Emulate3D’s software integrates automation software with 3D CAD models, allowing users to test machine and system designs virtually

Rockwell Automation will add Emulate3D’s technology to its digital design portfolio for use in automotive, logistics, material-shandling, and other industrial applications. The software will be sold as Emulate3D by Rockwell Automation, as part of Rockwell Automation’s FactoryTalk DesignSuite.

Emulate3D’s software integrates automation software with 3D CAD models. In 2014, the company, based in Reading, UK, received a Queens Award for Innovation.

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