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Schneider targets motion market with simple servos

01 January, 2007

Schneider targets motion market with simple servos

Schneider Electric is launching an assault on the UK motion control market with the aim of capturing "a substantial share" of business. The initiative, based on a new family of easy-to-use entry-level servo drives and motors, will also include the establishment of a network of specialist servo systems integrators.

In particular, Schneider is targeting the OEM market which it believes has significant growth potential, but has been held back in the past by the cost and complexities of implementing servo systems.

"We have recognised for some time that the greatest impediment to the growth of motion is the perceived complexity of using it," says Paul Boylin from Schneider`s industrial systems and solutions business, who is setting up the new motion integrator network. "The introduction of the new Lexium range (shown above) will overcome many of the difficulties - such as programming the drives - that have put off users in the past."

Another aspect of the motion initiative is a new way of specifying machine controls which Schneider will reveal soon.

The small network of specialised motion integrators will help users to get to grips with servo systems. "Our aim is to build a team of facilitators that can help new and existing users to make the most of the benefits of low-cost servo motion," says Boylin.

At the recent SPS/IPC/Drives show in Germany, Schneider was emphasising its involvement in precision motion technologies with much of its stand devoted to new motors (including versions with integrated drive electronics) from its Berger Lahr subsidiary.

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