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Nidec aims for motors market leadership

12 November, 2010

The acquisitive Japanese motor-maker Nidec has set its sights on becoming a global leader in the motors market, possibly by buying the motors activities of General Electric and Bosch. The company, which already claims to dominate the market for small precision motors for applications such as computer hard drives, is now expanding aggressively into industrial and appliance motors.

Nidec, whose sales are expected to amount to around ¥700bn (£5.3bn) this year, is aiming to hit ¥1,000bn (£7.6bn) by 2012 and ¥2,000bn (£15.2bn) by 2015. The company wants this income to be split evenly between its four business “pillars”: small motors; industrial and appliance motors; automotive motors; and other activities, including machinery and electronic components.

Much of the growth in the automotive and industrial sectors will have to come through acquisitions. Even after Nidec’s recent acquisition of Emerson’s Motors and Controls business, its industrial and appliance motor activities account for less than ¥100bn (£760m) of its income.

Nidec’s chief executive Shigenobu Nagamori (above) told the Financial Times recently that he is keen to buy the motor divisions of GE in the US and Bosch in Germany. In recent years, Nidec has had discussions with both companies, without reaching any agreements. But Nagamori is still keen to acquire both businesses which, he says, would fit well with Nidec’s existing operations.

Nidec is also rumoured to be talking to Sanyo Electric about buying its motor activities.

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