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ElectroCraft name gets a new lease of life
Published:  06 November, 2007

One of the best-known names in electric motors, ElectroCraft, is being revived by the US-based motor-making conglomerate, DMI Technology, which bought ElectroCraft from Rockwell Automation in 2006. DMI is adding the ElectroCraft name to almost all of its subsidiaries, including Rockwell’s former centre of excellence for motion control in Crewe, UK, and its other businesses, such as the former E-Motion in Germany, EAD Motors in New Hampshire, and AGI Motors in Arkansas.

ElectroCraft logo

"There’s a lot of power in the ElectroCraft name," explains James Eisner, president and chief executive of the new ElectroCraft Inc. "We have brought together operations and engineering experts from three major motion and motor companies to form one focussed enterprise with locations around the globe to support our worldwide customer base."

The ElectroCraft Corporation was founded in 1960 as a manufacturer of servo motors and amplifiers, before expanding into other technologies such as DC motors. In 1980, ElectroCraft was bought by another US motor manufacturer, Robbins & Myers. In 1991, Robbins & Myers was itself purchased by Reliance Electric, and three years later the Reliance group, including ElectroCraft, was taken over by Rockwell.

By the time DMI bought the business in 2006, it was known as ElectroCraft Engineered Solutions and included operations in the US and in Crewe (which was later renamed DMI Motion Solutions). 

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