The global site of the UK's leading magazine for automation, motion engineering and power transmission
6 December, 2019

Product and Supplier Search

Facebook

It`s goodbye to Bosch, Indramat, Mecman and Star

01 April, 2002

Some of the best-known names in manufacturing - including Bosch Automation, Indramat, Mecman and Star - will disappear by the end of the year. Following extensive market research, Bosch Rexroth has decided to adopt the Rexroth brand name for all of its activities.

The single brand strategy, backed by a multi-million pound global marketing campaign, will position Rexroth as "the drive and control company". Revealing the decision recently to British staff recently at their annual sales conference, UK managing director Paul Cooke predicted that with a unified brand, Bosch Rexroth would command a clearer market leadership. He argued that Bosch Rexroth is now the only company to offer a complete portfolio of components, modules, systems and service for hydraulic, electric, pneumatic and mechanical drive and control technologies. Other points to emerge from the conference included:

• a revised UK distribution strategy, combining external distributors with the company`s direct sales network;

• the piloting in the UK of an on-line eShop with a catalogue of core products that can be ordered using credit cards; and

• a plan to combine 60 existing global Web sites into single Rexroth e-commerce portal called Bridge (Bosch Rexroth Integrated Global Entrance).




Magazine
  • To view a digital copy of the latest issue of Drives & Controls, click here.

    To visit the digital library of past issues, click here

    To subscribe to the magazine, click here

    To see the latest Products & Services Directory, click here

     

Exhibition

Birmingham 2020The next Drives & Controls Exhibition and Conference will take place in Birmingham, UK, from 21-23 April, 2020. For more information on the event, visit the Show Web site

Poll

"Do you think that robots create or destroy jobs?"

Newsletter
Newsletter

Events

Most Read Articles