New Rockwell US factory could become its biggest in the world
19 November 2025 
Rockwell Automation has announced plans to build a new manufacturing plant in the US which could become its largest manufacturing site globally, with a “significant” footprint and the flexibility to scale operations. The new greenfield site, in Southeastern Wisconsin, is the latest step in the company’s previously announced plan to invest $2bn in its plants, digital infrastructure and talent, to grow share, build resilience, and expand margins over the coming five years.
This new facility will include more than 1 million square feet (92,900m2) of manufacturing and warehouse space, and will be equipped with advanced automation, robotics, and digital systems that will showcase Rockwell’s manufacturing capabilities.
“It will integrate the latest in Rockwell’s production technologies, including AI and analytics tools, to increase efficiency and precision, while providing team members with access to advanced tools and training,” explains Rockwell’s chief supply chain officer, Bob Buttermore. “I’m excited to see our highly skilled workforce maximise the potential of this site. This investment reflects our confidence in our teams that deliver excellence every day.”
“Designing a new facility presents the opportunity to create the future of industrial operations, with highly orchestrated production,” adds Rockwell’s chairman and CEO, Blake Moret. “We are expanding our US manufacturing footprint with advanced production capability that supports growth and performance with the latest Rockwell technologies and solutions.”
Rockwell says that the planned site reinforces its long-term commitment to American manufacturing and to its skilled workforce. The Southeastern Wisconsin location will be near the company’s global headquarters in Milwaukee.
The company has not revealed what it will be manufacturing in the new plant. Construction and site planning are already underway, and additional details will be released as the project advances.
