Gonzalez joins ABB’s B&R from Rockwell Automation
27 February 2025 
Image: B&R
ABB has appointed Susana Gonzalez as chief sales officer in the Machine Automation Division of its B&R Industrial Automation subsidiary. Until recently, Gonzalez led Rockwell Automation’s sales in the EMEA region. She succeeds Luca Galluzzi, who held the position at B&R for the past five years.
Gonzalez brings more than 25 years of global experience in industrial automation and manufacturing, including roles in customer support, product management, and sales in the US, Asia, Europe, the Middle East and Africa. She will lead Austrian-headquartered B&R’s global sales organisation and serve as a member of the Division’s management team.
“Susana’s extensive international experience and strategic approach make her an excellent fit for this role,” says Joerg Theis, president of ABB’s Machine Automation Division. “Her leadership will strengthen our customer focus and ensure we continue to deliver innovative solutions that address the evolving needs of our customers while maintaining our commitment to quality and performance.”
“I am excited to join B&R at this pivotal moment in the division’s history,” Gonzalez adds. “B&R has a strong tradition of providing exceptional support to customers and adapting to their evolving needs. By leveraging customer insights, we will drive growth and innovation, improve our sales processes, and work closely with our research and development team to deliver solutions that meet and exceed customer expectations.”
Gonzalez holds a degree in business administration from Asturias Business School and an MBA from San Francisco State University.
