Omron sets up robotics organisation that will respond faster
30 April 2025 
Omron has created a dedicated robotics organisation in Europe that will operate alongside its automation business. It says that the strategic step reflects its commitment to robotics as an essential pillar of its end-to-end automation offering. The dedicated organisation will ensure quick decision-making and strengthen Omron’s specialised expertise.
The organisation will consist of dedicated teams of sales, application and services engineers. In Europe, they will operate at both regional and country levels and will work closely with Omron’s global robotics business. The new set-up will enhance targeted technical expertise, while allowing Omron to respond faster to customer needs.
The new organisation also strengthens ties with Omron’s global R&D and robotics teams, as well as its recently established European R&D team.
“Robotics plays a vital role in our vision for the future of automation,” says Fernando Colás, CEO of Omron’s Industrial Automation business in the EMEA region. “This investment reflects our strong focus on building expertise, quality of service, and helping our customers stay competitive. We are putting the optimal structure in place to ensure continued excellence in innovation and customer satisfaction.”
“I’m excited to kick off this new initiative, which is all about helping our customers get the most out of their robotics investments,” adds Vincent Nabat, general manager of Omron Robotics EMEA. “With a dedicated robotics organisation, we’ll be able to respond faster to local needs, offer more direct access to technical expertise, and collaborate even more closely with our customers on co-development projects with fixed, mobile and collaborative robots.”
The robotics organisation is part of an investment by Omron in Europe that includes its Automation and Robotics Centres of Excellence in France, Spain and Germany, and the recently opened Automation Centre in Stuttgart, as well as it network of Proof of Concept (PoC) laboratories.
