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Drives sales rise in Eastern Europe, despite corruption

15 January, 2013

Sales of motor drives are growing in Eastern Europe, Russia and the CIS (Commonwealth of Independent States), despite being held back by high levels of corruption and the limited development of the private sector, according to a new market analysis by Frost & Sullivan. The study predicts that revenues will rise from $472m in 2011 to more than $650m by 2016.

According to the research, another factor holding back the growth of the market is the economic and political instability in the region, which is dampening levels of government and foreign investments.

“To successfully confront these challenges and limit the risks of establishing business in these regions, electric drives suppliers need to have a comprehensive understanding of the prevailing micro-environment,” suggests Maryna Osipova, an industrial automation and process control research analyst at Frost & Sullivan. “On a positive note, anticipated anti-corruption legislation and reduced red-tapism are set to create a more conducive environment for private sector participation.”

The research, which covers AC, DC and servo drives, says that uptake of drives in the region is being driven by a growing demand for industrial automation, rising energy costs, and an improved understanding of the advantages of electric drives
 
“Industrial automation helps to optimise manufacturing processes, improve plant performance and reduce operational costs,” says Osipova. “AC drives and servo drives are key components of advanced machines that help end-users achieve such goals and sustain competitiveness on a global scale.
 
“In Eastern Europe, electric drives are perceived as one of the best methods to save energy,” she adds. “The use of advanced electric drives has the potential to reduce energy consumption by 25–50%.”




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