Avo is dying, long live Megger

One of the best-known names is the test and measurement market, Avo, is being phased out to be replaced by the Megger name. Avo International says that the change to the new identity follows detailed market research, which revealed that the Megger name was now more widely recognised than Avo. Other Avo brand names, including Biddle, Multi-Amp, Ducter, Foster and Metrosonics, will also disappear, to be replaced by the single Megger identity.

The company`s engineering, production and customer support activities will not be affected by the change. Avo says that the ultimate benefits of moving to a single identity will include an enhanced product development programme and a quicker response to changing market demands.

Avo`s history dates back more than a century, and the first Megger portable insulation tester appeared in 1889. The company now offers 30 groups of products, spanning more than 1,000 items such as ohmmeters, circuit-breaker test sets, and power quality analysers.

• For a limited time, Avo is offering to pay customers £30-100 for their old instruments when they buy a new insulation tester, RCD tester, multifunction tester or portable appliance tester from the company. Purchasers must hand in their old instrument - which does not need to be fully working, but must be of a similar type to the new one - and will be given a trade-up claim voucher which they then send to Avo, together with a copy of the invoice for the new instrument. In return, they will receive an amounto of up to £100, depending on the type of instrument bought. Details are available from Avo stockists or by phoning 01304 50210.